Goldman Sans had to be more than just practical. In Reddit’s main fonts forum, r/fonts, a user named “me3peeoh” called the feature “a gamechanger.” Almost obscenely curvy Users can even apply italic, bold or light styling to letters and numbers without changing their alignment on spreadsheets. Perhaps most challengingly, Goldman Sachs wanted all numbers, from a skinny 1 to an obese 8, to line up perfectly in a financial table. Complete with fake social media profiles and fake news, it all exists to help someone, somewhere, make a buck. Behind the wildly popular “Trump coin” lies an entire disinformation supply chain.His private support for research may have been a critical factor in the puzzle’s solution. An heir to a Texas oil fortune was fascinated with one of the greatest enigmas in the history of mathematics.A German climber is attempting to be the first to scale Mount Everest in winter alone without supplemental oxygen.The Great Read More fascinating tales you can’t help but read all the way to the end.
Goldman intends to phase the font into its branding and marketing needs across its website, apps and even YouTube videos. Google has created several, from the minimalist Open Sans, to the playful YouTube Sans, to the ever-so asymmetric Scope One. Other companies that have recently commissioned them include Toyota, Duolingo, Southwest Airlines and CNN. But many people use the terms interchangeably.)īespoke typefaces are an increasingly common corporate flex.
(Technically, Goldman Sans is a typeface, while its component forms - Goldman Sans italic, for example - constitute fonts. In early June, Goldman Sachs introduced Goldman Sans, a typeface it describes as “approachable without being whimsical” and “neutral, with a wink.” It’s free for anyone to download, and it would appear to be part of a continuing effort by the bank to seem more digital and open: In recent years, Goldman has relaxed its dress code, collaborated with Apple on a credit card and opened an online consumer bank called Marcus. But how do you let the masses know what it’s like to really be you, the bank, in your everyday functions, processing financial spreadsheets and taking companies public? Sure, you can commission a 10-part documentary series about your company’s history, and your chief executive can moonlight as a D.J. There are so few ways to express yourself when you’re Goldman Sachs.
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